6 things NOT to buy on Cyber Monday
Cyber Monday is now giving Black Friday a run for its money in terms of consumer interest — but that doesn’t mean the deals are worth shopping.
This year, 56% of Americans plan to shop online on Nov. 27, Cyber Monday, up from just 39% a year ago. And they’re spending more this year. On average, shoppers will dole out $205 buying presents on Cyber Monday, up from $130 in 2016, according to deals website RetailMeNot.
Apparel discounts lead the way with consumers: 40% of Americans plan to buy clothing on the Monday following Thanksgiving. And that’s a good thing, since retail experts agree that these are some of the best discounts during the retail sales event. But not all sales are created equal. Here is what experts suggest consumers avoid buying on Cyber Monday.
Jewelry
While the clothing discounts are great come Cyber Monday, the sales on jewelry will be less sterling, said Sara Skirboll, shopping and trends expert at RetailMeNot. In fact, consumers would do better by holding off on buying those diamond earrings until the new year. “Everything gets deeply discounted in time for Valentine’s Day, so January’s going to be when you find all of those big bargains,” Skirboll said.
Why venture capitalists are investing in the vitamin industry Vitamin startup company Ritual is trying to reinvent the vitamin with the help of sophisticated marketing, a team of doctors, and an influx of venture capitalists.
Toys
Retailers often run out of the most popular toys and videogaming systems of the season — such as Hatchimals and the Nintendo Switch this year — so consumers may not be able to get these at a discount if they’re must-have. But for most other toys, waiting until December will give consumers the best savings, according to retail website BlackFriday.com.
“Retailers don’t want to have unsold toys in stock after the holidays, so you’ll see discounts well into December,” BlackFriday.com wrote.
Smartphones
Consumers in the market for a new smartphone should generally stick to Black Friday or wait until later in the holiday season, said Brent Shelton, savings expert at deals website DealCrunch.com. “Generally speaking, the incentivized deals for smartphones we see on Black Friday do not carry over and it’s better to hold off on buying a new iPhone 8 or Galaxy 8 until the first weekend in December when carriers start to make their final push for holiday sales,” he said.
Also see: 5 unpretentious ways to be an ethical traveler this holiday season
Electronics
Door-buster prices on 4K TVs and streaming devices are more likely to be found on Black Friday, Shelton said. And any sales that do come around on Cyber Monday won’t last long. Smart-home devices are the exception however. Consumers can expect Cyber Monday to bring major discounts on Google Home and Amazon Echo, BlackFriday.com said.
Furniture and kitchen appliances
Retailers like to hype their sales on home furnishings and décor this time of year. But chances are the deals aren’t all that special. As BlackFriday.com notes, these items go on sale regularly throughout the year. So unless a consumer has their heart set on a particular item, they won’t miss out on much by prioritizing other purchases come Cyber Monday.
Meanwhile, big-box retailers and department stores like Target or Sears are likely to run promotions on Black Friday for kitchen items such as stand-mixers and waffle irons. But those deals are likely to be one-day-only affairs, Shelton said.
Athletic apparel and gym equipment
Your friend or family member may be mulling that New Year’s resolution to get in shape — but you’re better off waiting until January to buy them that new set of weights. “January is when everyone buys into their New Year’s resolution,” Skirboll said. “Retailers understand that, so that’s when they’re offering their big promotions to compete and drive traffic to their stores.”
This year, 56% of Americans plan to shop online on Nov. 27, Cyber Monday, up from just 39% a year ago. And they’re spending more this year. On average, shoppers will dole out $205 buying presents on Cyber Monday, up from $130 in 2016, according to deals website RetailMeNot.
Apparel discounts lead the way with consumers: 40% of Americans plan to buy clothing on the Monday following Thanksgiving. And that’s a good thing, since retail experts agree that these are some of the best discounts during the retail sales event. But not all sales are created equal. Here is what experts suggest consumers avoid buying on Cyber Monday.
Jewelry
While the clothing discounts are great come Cyber Monday, the sales on jewelry will be less sterling, said Sara Skirboll, shopping and trends expert at RetailMeNot. In fact, consumers would do better by holding off on buying those diamond earrings until the new year. “Everything gets deeply discounted in time for Valentine’s Day, so January’s going to be when you find all of those big bargains,” Skirboll said.
Why venture capitalists are investing in the vitamin industry Vitamin startup company Ritual is trying to reinvent the vitamin with the help of sophisticated marketing, a team of doctors, and an influx of venture capitalists.
Toys
Retailers often run out of the most popular toys and videogaming systems of the season — such as Hatchimals and the Nintendo Switch this year — so consumers may not be able to get these at a discount if they’re must-have. But for most other toys, waiting until December will give consumers the best savings, according to retail website BlackFriday.com.
“Retailers don’t want to have unsold toys in stock after the holidays, so you’ll see discounts well into December,” BlackFriday.com wrote.
Smartphones
Consumers in the market for a new smartphone should generally stick to Black Friday or wait until later in the holiday season, said Brent Shelton, savings expert at deals website DealCrunch.com. “Generally speaking, the incentivized deals for smartphones we see on Black Friday do not carry over and it’s better to hold off on buying a new iPhone 8 or Galaxy 8 until the first weekend in December when carriers start to make their final push for holiday sales,” he said.
Also see: 5 unpretentious ways to be an ethical traveler this holiday season
Electronics
Door-buster prices on 4K TVs and streaming devices are more likely to be found on Black Friday, Shelton said. And any sales that do come around on Cyber Monday won’t last long. Smart-home devices are the exception however. Consumers can expect Cyber Monday to bring major discounts on Google Home and Amazon Echo, BlackFriday.com said.
Furniture and kitchen appliances
Retailers like to hype their sales on home furnishings and décor this time of year. But chances are the deals aren’t all that special. As BlackFriday.com notes, these items go on sale regularly throughout the year. So unless a consumer has their heart set on a particular item, they won’t miss out on much by prioritizing other purchases come Cyber Monday.
Meanwhile, big-box retailers and department stores like Target or Sears are likely to run promotions on Black Friday for kitchen items such as stand-mixers and waffle irons. But those deals are likely to be one-day-only affairs, Shelton said.
Athletic apparel and gym equipment
Your friend or family member may be mulling that New Year’s resolution to get in shape — but you’re better off waiting until January to buy them that new set of weights. “January is when everyone buys into their New Year’s resolution,” Skirboll said. “Retailers understand that, so that’s when they’re offering their big promotions to compete and drive traffic to their stores.”
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